Sharing Your Destination with the World: Lessons Learned Using Flickr

[tweetmeme source=”pagetx”]Last week I had the distinct pleasure of being one of the presenters at the 2011 Social Media Tourism Symposium.  As cool an experience as this was for me, it was made even better by getting to present with my friend Katie Cook, Interactive Marketing Manager with the Austin Convention and Visitors Bureau.

Our topic was “Sharing Your Destination with the World: Lessons Learned Using Flickr.”  Katie and I both have Flickr groups for our destinations, and use them extensively as a source for user-generated content.

Check out the Colorado River Trail Flickr group and the Visit Austin Texas Flickr group to see the amazing material we have to work with. Continue reading

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Lessons I Learned From HubSpot: Promoting a Social Media Marketing Seminar

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[tweetmeme source=”pagetx”]If you haven’t heard of HubSpot yet, you will.  This Boston-based company is filled with bright and creative people who live and breathe social media marketing – or “inbound marketing” as they call it there.  Much of what I’ve learned on the subject has been from the free resources they provide to their customers and the general public.

Their main line of business is their inbound marketing software.  From their web site:  “HubSpot is an inbound marketing system that helps your business get found on the Internet by the right prospects and convert more of those prospects into leads and paying customers.”

Here’s how I’m putting my lessons learned from HubSpot to good use.

Continue reading