The Easy Button: Does Your DMO Have One?

the easy button[tweetmeme source=”pagetx”]In today’s fast paced way of life, who doesn’t want things to be easy?  Everyone is so busy, our schedules so hectic that anything that makes things easy is welcomed with open arms.  Staples, the office supply store, really nailed it with their “Easy Button” campaign.  Need toner for your printer?  Press the Easy Button.  Need your office supplies delivered on the double?  No problem – just press the Easy Button.  Staples recognized a consumer need in the marketplace, and developed a strategy to fill the void.  Genius.

The Earthquake in Haiti

I got to thinking about this strategy while following the news about the Haiti earthquake disaster on Twitter.  It was such a horrible situation.  Such incredible need.  The American Red Cross (and several other charitable organizations) responded to that need by making it easy for all of us to help.  Their method was astonishingly simple.  It’s something most of us do everyday without a second thought.  The answer?  Send a text message with “HAITI” as the subject to 90999.  The results were overwhelming.

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La Quinta’s Got It Going On

lq6226_6229_ent-03feb091[tweetmeme source=”pagetx”]My family and I are leaving tomorrow on a little trip for Spring Break.  Because of the economy, we feel the need to stay a bit closer to home than in years past.  But we still wanted to get our fix of “Go, See, Do” without breaking the bank.

I don’t plan to list the details of our itinerary, but I did want to describe to you why our Spring Break trip is off to a great start … and how La Quinta has helped us out with that.

I am a member of La Quinta’s rewards program, La Quinta Returns.  However, I haven’t stayed in a La Quinta hotel in some time now.  This time, though, they had hotels in the locations we planned to visit AND they had the best room rates.  A great win-win situation for us.

So as a dutiful hotel patron and traveler, I printed out my reservation confirmations to take with us on the trip in case there were any problems.  As it turns out, I didn’t need to do this after all.  This morning as I was checking my E-mail on my iPhone, I saw a confirmation/reminder E-mail from La Quinta.  Everything I needed to know and more was in that E-mail.  It’s a great example of how customer service and technology can be used to make the customer’s experience just a little bit better.  But wait, there’s more.

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