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[tweetmeme source=”pagetx”]I’ve been a fan of Lisa Barone (@lisabarone) and her work for some time now.  If you’ve ever read her posts on the Outspoken Media blog, you’ll already know why.  She’s a prolific writer, and provides posts that are easy to understand and tips that are easy to implement.  While her depth of knowledge of all things online seems to know no limits, her most interesting and useful posts to me are about blogging, branding, online marketing, small business marketing, and social media.  Plus, she cracks me the hell up.

I’m an RSS subscriber to the Outspoken Media blog, as well as the Small Business Trends blog which she also writes for.  Basically, I hope to write like her when I grow up (never mind that I’m older than her).  She has a “no BS” style and a sense of humor that makes me laugh out loud in my cube farm at work.  She’s engaging and makes me want to keep reading.

I’ve chatted with her casually on Twitter a few times, regularly retweet her, and she kindly let me re-post one of her articles in a newsletter I write for work.  But in all the time I’ve been reading her blog, I’ve never left a comment.  Until a few weeks ago.

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[tweetmeme source=”pagetx”]About a year ago, I was preparing for a presentation on social media marketing for a small town business group.  The focus was going to be about how small businesses could benefit from the use of social media to market their products and services.  I wanted to provide them with some examples of how businesses just like them are using social media marketing and seeing results.   Who better to ask for ideas than the social media world itself?

I put out a request for examples on Twitter and within the day I had several leads to research.  Becky McCray sent a few ideas to me, but one in particular stood out.