Bam! Market Research Made Easy

[tweetmeme source=”pagetx”]Social media changes on a daily basis.  So much so, it’s hard to keep up with the newest shiny toy that shows up to solve all our marketing problems.  It’s great to experiment and try new things, but sometimes we forget about the fundamentals as we chase after the brass ring.   That’s why I get so excited when I see brands that still do the simple – and often overlooked – things in social media marketing.  Take today for instance …  Continue reading

National Tourism Week Goes Social – 2011

[tweetmeme source=”pagetx”]About this time last year I wrote about some cool social media promotions that DMOs around the country were doing to help celebrate National Travel and Tourism Week.  This year, National Travel and Tourism Week is May 7-15, 2011.  Hundreds of events will be held throughout the week to inform the public about the economic impact that travel has in our communities.

Many groups are holding local rallies.  Some are doing outreach to the media.  And others are stepping up their advocacy efforts to elected officials.  Some DMOs are including social media as a major component of their National Travel and Tourism Week activities.

Last year, I featured the Abilene Convention and Visitors Bureau, Las Vegas Convention and Visitors Authority, Visit Indiana, and Visit Jacksonville, Florida.  Swing by the U.S. Travel Association for all the information and resources you need to launch an effective campaign in your destination.  And if you tweet, be sure to add #TravelTuesday and #travelrally to your tweets on Tuesday, May 10 to help spread the word.

Are y’all ready for round 2?

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Creative Uses of Twitter Lists

Just the Grocery List [tweetmeme source=”pagetx”]Ahh, lists.  We all use them – probably daily – to make life a little easier.  For those of us over 40, they are a staple tool to help get us the job done.  But lists are simply just utilitarian and functional.  Institutional even.  Or are they?

Enter the Twitter List.  According to Wikipedia, “In late 2009, the “Twitter Lists” feature was added, making it possible for users to follow (as well as mention and reply to) lists of authors instead of individual authors.”  Mashable wrote a great piece about 10 Ways You Can Use Twitter lists which covered most of the basics.  Many DMOs took the ball and ran with it, creating Twitter lists to help visitors and potential visitors find information about their destinations quickly.  If you were to look, you’d find that most social media-savvy DMOs have at least a few Twitter Lists at the ready.

But sometimes even a list can be a helpful tool and still have a little fun.  Not satisfied with simply being helpful, the examples below help to highlight the unique personality of the destination or of the creator.

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Don’t Mess With Texas … or our Tourism Advertising Budget

[tweetmeme source=”pagetx”]Texas tourism has enjoyed a fairly good ride over the last several years.  We are the third most visited state in the nation – and have been for quite some time.  So imagine my surprise when I read that Texas gubernatorial candidate Bill White wanted to zero out the Texas tourism advertising budget.  I guess this should be a lesson to every DMO out there.  Whether you are state or local.  You will constantly and continually have to prove yourselves.  Never rest.  Never think that your advocacy efforts are enough.

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The Darlington Experiment 2.0: Croudsourcing an Image

[tweetmeme source=”pagetx”]I ran across an interesting article back in early December that caught my attention.  At the time I thought it had the makings of a great Tourism Tech post, but I wasn’t sure what the context would be.  Now I think I have it.

According to their website, the Darlington Experiment 2.0 is “a fun web-based experiment to increase the positive perceptions of Darlington using social media sites.”  The goal is to get locals talking about why they love Darlington on YouTube, Twitter, and other social media sites for all the world to see.  It’s crowdsourcing for tourism.

The article that caught my eye described how Darlington named a “twitterer in residence”.  His name is Mike McTimoney and his “day job” is a school teacher, but his job for the Darlington Experiment 2.0 (or Dx2, as they say in Darlington) is to promote local events and inform people about local news.

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5 Tourism Industry Tweeps You Should Follow in 2010

[tweetmeme source=”pagetx”]David Letterman gets it.  His Top 10 list is usually the part of his show that everyone looks forward to.  I know I do.  I love lists.  To me, they’re like when you’re at a presentation and the speaker says, “If you only remember <insert any number here> things from my speech today, remember these.”  It catches your attention, right?  Now, you’re really listening.  Lists distill all the great content down into bite size pieces.  Things that are relatively easy to remember.  The good stuff.

I’ve seen several “Top 10” lists since the start of 2010.  You’ve got your top 10 predictions, top 10 trends in one industry or the other, top 10 reasons why something is the greatest thing ever, top 10 companies to watch, etc., etc.  And the list goes on.  Truthfully, I’ve probably read most of the ones I see.

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